Brand Stewardship & Content Creation

I produce and maintain a vast library of brand content at Atlassian — spot illustrations, product avatars, AI agent avatars, and team identity assets — while art directing the Atlassian blog and designing swag for events. Working across both digital and physical spaces, I specialize in building illustrative and graphic systems with comprehensive guides, empowering designers and teams company-wide to create on-brand content with confidence.

Opening Keynote slide for Team ‘25 Barcelona

Teamwork Collection Collage on the Atlassian.com home page

Event Flair & Swag

Turning Atlassian Community Badges Into Something Worth Collecting 

I redesigned the entire digital badge system for Atlassian's online Community (the icons users earn for participating in forums, completing courses, and gaining certifications). After auditing hundreds of existing badges, I created a unified visual style inspired by collectible enamel pins, making them feel like real rewards worth pursuing. I also built a design toolkit so other designers could easily create new badges on their own. The designs became a centerpiece at a major company event, featured as large-scale visuals in a massive tent installation and photo backdrop experience. Following the refresh, site visits doubled and logged-in users tripled.

Web Profile View of Atlassian Community featuring Badges

A few of the Pin & Sticker Designs for Team’25

The Community Booth Photo Backdrop featuring Badges

Atlassian Team Playbook: Design & Visual Refresh

I led the complete visual imagery refresh of Atlassian's Team Playbook microsite, developing a sub-branded visual identity to give the Playbook greater recognition and distinction within the broader Atlassian ecosystem. The updated direction embraces digital collage, photography, and a minimal color palette rooted in the 2024 brand refresh — resulting in a dramatically elevated visual experience across teamplaybook.com.

As part of this work, I created a repeatable collage formula that serves as a scalable system for producing visuals across every touchpoint, from the website itself to webinars, social media, and all Team Playbook marketing.