In the Cards: Illustrating a 40-Card Tarot Deck for Atlassian's Work Life Blog

Work Life Tarot: Career Insights Deck — Conceptualized and illustrated a custom 40-card tarot deck for Atlassian's Work Life blog, reimagining classic tarot through a modern workplace lens. The project encompassed end-to-end creative direction — from concept development and original illustration to packaging design and print production — working closely with writers to craft meaningful card descriptions and narratives that tied each card back to real workplace themes. All delivered under a tight event deadline, the deck debuted at Team '24, Atlassian's flagship conference in Las Vegas, where 100 decks were given away. The cards became an interactive highlight of the event, with attendees using them to do live readings on fellow conference-goers, driving strong audience engagement and measurable growth in newsletter subscriptions.